About Us
Company Name
Bincho Co., Ltd.
Company Email
Please feel free to contact us.
Contact UsBusiness Activities
We operate three unagi (grilled eel) restaurant brands — Hitsumabushi Nagoya Bincho, Unagi Hitsumabushi Bincho, and Hitsumabushi Washoku Bincho — with 13 locations across Aichi, Tokyo, Osaka, and Fukuoka. Hitsumabushi, a traditional Nagoya specialty of grilled eel served over rice in three different ways, has become beloved throughout Japan. Under our registered trademark “Bincho Hitsumabushi,” we have served countless guests and helped bring this Nagoya tradition to diners across the country.
President & Representative Director
Hiroshi Suzuki
Founded
September 1992
Capital
10 million JPY
Employees
577 employees (including 120 full-time employees), as of January 2026
Management Philosophy
“Preserving and Passing On Japan’s Traditional Eel Culture”
Code of Conduct
“Pursuing the Spirit of Omotenashi and Professional Excellence”
Group Companies
Bincho Holdings Co., Ltd.
Bincho Food Service Co., Ltd.
History
1983
After university, our president, Hiroshi Suzuki, trained for one year at a long-established unagi restaurant in Yanagawa, Fukuoka. He then moved to Nagoya, where he spent ten years mastering his craft at the renowned Unagi no Nishimoto.
September 1992
Established Bincho Co., Ltd.
November 1992
Opened 'Bincho' in Oguchi-cho, Niwa-gun, Aichi Prefecture.
March 2005
Opened “Hitsumabushi Nagoya Bincho” at LACHIC, the new annex of Nagoya Mitsukoshi.
September 2007
Opened “Hitsumabushi Nagoya Bincho” at Marronnier Gate Ginza. Renamed the Oguchi location as the Bincho Flagship Restaurant.
October 2008
Opened “Hitsumabushi Nagoya Bincho” at Esca Underground Shopping Center near Nagoya Station.
February 2011
Opened “Hitsumabushi Washoku Bincho” at Hakataza Nishigin Building.
May 2012
Opened “Hitsumabushi Nagoya Bincho” at Tokyo Skytree Town®.
April 2013
Opened “Hitsumabushi Nagoya Bincho” at Grand Front Osaka.
March 2016
Opened “Hitsumabushi Nagoya Bincho” at Dai Nagoya Building.
March 2018
Opened “Hitsumabushi Nagoya Bincho” at Kinshachi Yokocho, Nagoya Castle.
September 2018
Opened “Unagi Hitsumabushi Bincho” at Ginza Mitsukoshi.
December 2018
Opened “Hitsumabushi Nagoya Bincho” at Marunouchi Building.
September 2026
Hitsumabushi Nagoya Bincho Opens at Nagoya Kanko Hotel
Our Locations
※As of October 2026
［Aichi / Nagoya Area］
■ Hitsumabushi Bincho
・
Flagship Restaurant／5-176-1 Shimokoguchi, Oguchi-cho, Niwa-gun, Aichi
■ Hitsumabushi Nagoya Bincho
・
Lachic Restaurant／7F, LACHIC, 3-6-1 Sakae, Naka-ku, Nagoya, Aichi
・
Esca Restaurant／Esca Underground Mall, 6-9 Tsubakicho, Nakamura-ku, Nagoya, Aichi
・
Dai Nagoya Building Restaurant／3F, Dai Nagoya Building, 3-28-12 Meieki, Nakamura-ku, Nagoya, Aichi
・
Kinshachi Yokocho Restaurant／1-2-5 Sannomaru, Naka-ku, Nagoya, Aichi
・
Nagoya Kanko Hotel Restaurant／1F, Nagoya Kanko Hotel, 1-19-30 Nishiki, Naka-ku, Nagoya, Aichi
［Tokyo Area］
■ Unagi Hitsumabushi Bincho
・
Ginza Mitsukoshi Restaurant／11F, Ginza Mitsukoshi, 4-6-16 Ginza, Chuo-ku, Tokyo
■ Hitsumabushi Nagoya Bincho
・
Marronnier Gate Ginza 1 Restaurant／12F, Marronnier Gate Ginza 1, 2-2-14 Ginza, Chuo-ku, Tokyo
・
Ikebukuro Parco Restaurant／Ikebukuro PARCO Main Building, 8F, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
・
Tokyo Sky Tree Town® Solamachi Location／6F, Tokyo Skytree Town® Solamachi, 1-1-2 Oshiage, Sumida-ku, Tokyo
・
Marunouchi Building Restaurant／6F, Marunouchi Building, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
［Western Japan Area］
■ Hitsumabushi Nagoya Bincho
・
Grand Front Osaka Restaurant／7F, South Building, Grand Front Osaka, 4-20 Ofukacho, Kita-ku, Osaka
■ Hitsumabushi Japanese Cuisine Bincho
・
Nakasu Kawabata Restaurant／1F, Hakataza Nishigin Building, 2-1 Shimokawabatamachi, Hakata-ku, Fukuoka