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Company

Company

Company Name Bincho Co., Ltd.
Description of business Operation of unagi restaurants “Hitsumabushi Nagoya Bincho,” “Unagi Hitsumabushi Bincho,”
and “Hitsumabushi Washoku Bincho” and general service operations.
12 locations in Aichi/Tokyo/Osaka/Fukuoka. Providing hitsumabushi to many people with the tradmarked Bincho Hitsumabushi. Making hitsumabushi, a local cuisine of Nagoya, famous nationwide.
Representative Director and President Hiro Suzuki
Establishment September 1994
Capital 10 million yen
Employees 450 (as of April 2019)
Operating Philosophy Continuation of Japanese tradition culture
Action Principle Pursuit of “hospitable spirit” and “professional skill”

History

1983 After graduating from university, Hiro Suzuki (current Representative Director and President), trained for one year at a famous unagi shop in Yanagigawa, Fukuoka Prefecture, Kyushu, trained for ten years at the famous “Unagi no Nishimoto” in Nagoya, Aichi Prefecture.
November 1994 Opened Bincho in Oguchi-cho, Niwa District, Aichi Prefecture
Established Bincho Co., Ltd
March 2005 Opened Hitsumabushi Nagoya Bincho in the Nagoya Mitsukoshi Shinkan Lachic
September 2007 Opened Hitsumabushi Nagoya Bincho in Marronnier Gate Ginza
Changed the name of the Oguchi Location to Bincho Main Location
October 2008 Opened Hitsumabushi Nagoya Bincho in Nagoya Shinkansen Underground Mall Esca
February 2011 Opened Hitsumabushi Washoku Bincho in Hakataza Nishigin Building
November 2011 Opened Hitsumabushi Nagoya Bincho in Ikebukuro Parco
May 2012 Opened Hitsumabushi Nagoya Bincho in Tokyo Sky Tree Town®
April 2013 Opened Hitsumabushi Nagoya Bincho in Grand Front Osaka
March 2016 Opened Hitsumabushi Nagoya Bincho in Dai Nagoya Building
March 2018 Opened Hitsumabushi Nagoya Bincho in Nagoya Castle Kinshachi Yokocho
September 2018 Opened Unagi Hitsumabushi Bincho in Ginza Mitsukoshi
December 2018 Opened Hitsumabushi Nagoya Bincho in Marunouchi Building

Locations

* As of April 2019

[Aichi/Nagoya Area]
■ Hitsumabushi Bincho
Main Location: 5-176-1 Shimooguchi, Oguchi Town, Niwa District, Aichi Prefecture
■ Hitsumabushi Nagoya Bincho
Lachic Location: Lachic 7F, 3-6-1 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Esca Location: Esca Underground Mall, 6-9 Tsubaki-cho, Nakamura-ku, Nagoya City, Aichi Prefecture
Dai Nagoya Building Location: Dai Nagoya Building 3F, 3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Kinshachi Yokocho Location: 1-2-5 Sannomaru, Naka-ku, Nagoya City, Aichi Prefecture
[Tokyo Area]
■ Unagi Hitsumabushi Bincho
Mitsukoshi Ginza Location: Mitsukoshi Ginza 11F, 4-6-16 Ginza, Chuo City, Tokyo
■ Hitsumabushi Nagoya Bincho
Marronnier Gate Ginza 1 Location: Ginza 1 12F, 2-2-14 Ginza, Chuo City, Tokyo
Ikebukuro Parco Location: Ikebukuro Parco Honkan 8F, 1-28-2 Minami Ikebukuro, Toshima City, Tokyo
Tokyo Sky Tree Town® Solamachi Location: Tokyo Sky Tree Town Solamachi 6F, 1-1-2 Oshiage, Sumida City, Tokyo
Marunouchi Building Location: Marunouchi Building 6F 2-4-1 Marunouchi, Chiyoda City, Tokyo
[West Japan Area]
■ Hitsumabushi Nagoya Bincho
Grand Front Osaka Location: Grand Front Osaka South Building 7F 4-20 Ofuka-cho, Kita-ku, Osaka City, Osaka Prefecture
■ Hitsumabushi Washoku Bincho
Nakasu Kawabata Location: Hakataza Nishigin Building 1F, 2-1 Shimokawabata-cho, Hakata-ku, Fukuoka City, Fukuoka Prefecture